Apollo Munich Health Insurance Bestowed With Brand Leadership Award

Apollo Munich Health Insurance continues to surprise people with it’s out of the box thinking. Yet again it shines brightly for its efforts at the prestigious award ceremony held at Pune. Apollo Munich was awarded with the prestigious Brand Leadership Award by Indira Group of Institutes. It is worth mentioning that this award clearly acknowledged Apollo Munich’s adherence as well as its efforts made towards its divergent as well as creative thinking.

This award ceremony is a platform which tends to give a picture of India’s top most and finest talent in Advertising, Branding, Creativity, Communications as well as Marketing. Along with this, one must also be aware of the fact that these awards are presented to those corporate firms or organizations who have the courage to dream ahead of the boundaries and who have put passion into building their Brands. In addition to this, it is also a platform for those who have shifted the paradigm in setting a new trend in Brand Excellence. Apollo Munich was bestowed with this honor under the theme of “Brand Sustainability- presenting brands who have sustained over the years, innovating and re-innovating to keep up with the changing times.”

As Apollo Munich is a hard core health insurance company, it tends to focus completely and totally on the health care needs as well as requirements of people at large. Along with this, it also tends to keep a track of the ever changing needs of the masses, and thus keeps on coming up with new and improved health insurance plans, which are capable of looking after the well being of one and all.

It is worth taking note of the fact that all the health insurance plans formulated by Apollo Munich are designed in such as way that they tend to easily fall in line with the medical care needs of an individual. From time to time it keeps on launching plans with new, improved and innovative features as well as benefits. It offers an individual with a wide variety of health insurance plans, which tend to offer comprehensive health care coverage against all sorts of health risks. The plans offered by Apollo Munich Health Insurance are designed in an intelligent manner and they are comprised of exclusive features. In addition to this, they take care of the pocket size of an individual, along with ensuring comprehensive health insurance coverage. Furthermore, they tend to make the best in class medical assistance easily available to masses through its health insurance plans which have an affordable premium amount.

Apollo Munich Health Insurance not just incorporates its innovative thinking in the plans it designs, but it also incorporates it its marketing strategy. It looks out for new innovative ways which are easy to understand by its existing as well as new customers. It tends to have a customer centric approach, which further helps the company to work in a better manner towards achieving the target of ‘customer satisfaction’. This customer driven approach further helps them in thinking from the point of view of a customer. And, every now and then it keeps coming up with marketing campaigns that are exclusive as well as completely unique, and tends to attract much attention in market.

According to its quality policy, “Apollo Munich Health Insurance Company  is committed to deliver high- quality service to its customers through innovative and expert products, integrity in processes and uncomplicated services.” Its main focus is to uncomplicate health insurance for each and every individual across the country. This happens to be the driving force for the company and thus, it keeps on introducing effective themes as well as ideologies. In addition to this, it has successfully been able to make a market for itself by drawing attention of large number of audience. Plus, having served people without any complications has resulted in keeping up with their trust.

Apollo Munich has a dedicated team that diligently works towards ensuring customer satisfaction. Furthermore, it ensures its effective presence in the market by introducing as well as adopting effective marketing strategies. It is worth mentioning that Apollo Munich Health Insurance is on a never ending journey towards improving overall health care conditions for the masses at large.

Apollo Munich – Canara Bank Partnership

After prolonged and extensive discussions, Apollo Munich and Canara Bank have finally decided to work together. The formal tie-up took place on 7^th October, 2013 at a ceremony in Bangalore. Through this partnership, the bank shall be acting as a corporate agent for selling Apollo Munich Health Insurance plans from its more than 4,200 branches. This tie-up is also being called as a bancassurance tie-up. This is because through this tie-up insurance products are being distributed through a bank’s network.

This is the first kind of tie-up since the existence of Apollo Munich Health Insurance. This, in turn, makes this tie-up yet another achievement in the field of insurance as well as in the history of Apollo Munich Health Insurance. In the words of Apollo Munich Health Insurance, CEO, Antony Jacob, “Canara Bank marks the first in what I expect will be an illustrious group of partners we will work with, as we continue our foray into Bancassurance.”  Furthermore, Canara Bank sets a target to earn a fee based income of Rs 100 Crore from this bancassurance partnership in the next one year.

The main reason behind this tie-up is to offer the huge base of esteemed customers of Canara Bank with Apollo Munich Health Insurance products, says Chairman and Managing Director, Canara Bank, R. K. Dubey. Furthermore, Canara Bank customers shall also be offered tailor-made products. In addition to this, the bank has a fee-based income starting with the sales of insurance policies for a sum of Rs 15 Crore.

Yet another point that should be taken into account is that, both parties, Apollo Munich Health Insurance and Canara Bank, shall be working collectively under the Corporate Agency model. Furthermore, it is worth noting the fact that Apollo Munich is diligently working towards developing and designing exclusive products for Canara Bank customers. However, it has been told that these products are still in the pipeline and are progressing at every stage. In addition to this, the teams working on the development of these products are tied up and busy in hiring and training new staff members. It is these staff members, who would be providing the much needed assistance for these products later on.

The CEO of Apollo Munich Health Insurance, Antony Jacob takes pride in stating that, "Apollo Munich is committed towards working with the bank in order to ensure excellent training, product support and smooth operational processes, so that the customers can enjoy an uncomplicated health insurance products and services". It has also been revealed that to ensure absolute success of this affiliation, state-of-the-art technology is being installed. Thus, it can be said that every effort is being made in order to make this tie-up a successful one.

Apollo Munich Health Insurance is a joint venture between The Apollo Hospitals Group and Munich Health. Where on one hand, Apollo Hospitals Group is a sign of quality healthcare in the Indian subcontinent and on the other, Munich Health, along with being a company of the Munich Re Group; it is also a world leader in health insurance. This joint venture has brought together an extensive understanding of healthcare domain and strong brand equity combined with Munich Health’s technical expertise, which together offer a sound base for Apollo Munich Health Insurance.

One should be known to the fact that Apollo Munich Health Insurance operates as a standalone health insurer offering innovative Health, Travel as well as Accident insurance solutions all over India. It is a well-known brand in the field of health insurance. The policies offered by Apollo Munich are simple and easy to understand. Apollo Munich Health Insurance understands that it is essential to be aware about the terms and conditions of an insurance policy before any individual purchases it.

It is important that an individual is aware about the benefits, inclusions, exclusions and the terms and conditions of any given insurance policy before purchasing it. This, in turn helps an individual in analyzing the policy features and later on deciding if it is suitable for him or her. One should take note of the fact that it is utmost important that an individual should purchase only that insurance plan which is best suited with one’s lifestyle. Knowing a health insurance policy inside-out helps an individual in reaping maximum benefits from it.

From the advent of Apollo Munich Health Insurance, it has been constantly working towards its mission to keep on introducing innovative health insurance and wellness solutions that meet customer needs, as well as aiming to build the organization on the principles of transparency, trust and integrity. In addition to this, its mission is also to create opportunities for its employees, so that they are able to learn as well as grow in an enjoyable work culture.

Apollo Munich Health Insurance offers the masses with such insurance plans that have an affordable premium. And, understanding that medical care costs are soaring up high, it does not burden its buyers with things like claim-based loading, co-payment or sub-limit. For Canara Bank Customers, Apollo Munich offers two of its flagship products. One is Easy Health and the other is Optima Restore. Both these insurance plans provide an individual with benefits that offer the much needed assistance in times of unforeseen medical emergency.

Apollo Munich has been offering individuals with comprehensive health insurance at an affordable premium so that every individual can avail best of medical assistance without any hassles.

Apollo Munich Ranked Second in GI Category for its Presence in Social Media Websites

Apollo Munich Health Insurance was ranked second in GI category for its presence in Social Media websites. It brings recognition for Apollo Munich for the active presence on its social media websites.

Insurance companies use the report ‘Social Media in the Indian Insurance Industry: User Maturity Benchmarking’ to evaluate the overall maturity of their social media usage and benchmark themselves against peers. Fintelekt’s Social Media Leverage Index was calculated for insurance companies’ usage of Facebook, LinkedIn, Twitter and YouTube, based on three important parameters for each channel ‐

·         Presence

·         Frequency and

·         Relevance.

Fintelekt’s research team mined activities of 49 Indian insurance companies on the social media sites Facebook, LinkedIn, Twitter and YouTube. Thereafter, exercising the survey, it came up with the report that positioned Apollo Munich at the second position for its presence on social medical websites.

By making itself available through its social media websites, Apollo Munich allow the users to interact with the company easily. It help develop an easy communication network that enhances the work process for best results. By acquiring this rank in the survey, Apollo Munich has proved its active participation on all its social networking sites.

Beginning its journey in the year 2007, Apollo Munich has come a long way. It has been reaching out to people through all its social media websites. They make people aware of the recent activities that are going around in the company and help get in touch with its products coming. Time and again, it keeps conducting contests and events on its ‘Facebook’ so as to engage the audience for better understanding. Not merely restricting itself to insurance products, the facebook page has been liked by people for providing useful information like health tips and important facts related to that. Moreover, it makes people aware of the its upcoming events or new launches by organizing customer engaging activities like quiz. Also, the users can get answers to their queries instantly by way of facebook interaction. With all such efforts, Apollo Munich social medial group makes sure that it is live and interesting for the users giving them the opportunity to get familiar with all its services.

On the other hand, on ‘Youtube’ the users can take a look at all of its innovative and intelligently devised videos. They help get idea about its ideologies, thought process and what the insurer aims at. These interesting videos allow easy understanding of its services and products. Thereafter, giving a genuine idea about its products and benefits. However, ‘LinkedIn’ allow customers to know all about the company. People can lay hands on the product details and develop proper understanding of them. It will help know about the products that has been launched by the insurer till date. Accessing the ‘Twitter’ link, one can get latest updates about the company events and participate in quiz for better understanding.

In this way, Apollo Munich Health Insurance keeps its presence active through its social media links. Working upon it with tuned in creative channels and complete dedication, it has travelled the journey till date with good response. Further, keeping the flow going, Apollo Munich strive to undertake new endeavors to make it more interesting and live for people.

Maintaining such customer engaging social networking sites, Apollo Munich steps towards its objective of ‘Let’s Uncomplicate’. Working through the channel of social media it makes itself readily accessible for masses. Having claimed the 2nd position in GI category for its presence in social media websites, the company shines out with its effective working and creative thinking.

Follow Apollo Munich on social networking sites.

Facebook: here

Twitter: here