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Apollo Munich Health Insurance Bestowed With Brand Leadership Award

Apollo Munich Health Insurance continues to surprise people with it’s out of the box thinking. Yet again it shines brightly for its efforts at the prestigious award ceremony held at Pune. Apollo Munich was awarded with the prestigious Brand Leadership Award by Indira Group of Institutes. It is worth mentioning that this award clearly acknowledged Apollo Munich’s adherence as well as its efforts made towards its divergent as well as creative thinking.

This award ceremony is a platform which tends to give a picture of India’s top most and finest talent in Advertising, Branding, Creativity, Communications as well as Marketing. Along with this, one must also be aware of the fact that these awards are presented to those corporate firms or organizations who have the courage to dream ahead of the boundaries and who have put passion into building their Brands. In addition to this, it is also a platform for those who have shifted the paradigm in setting a new trend in Brand Excellence. Apollo Munich was bestowed with this honor under the theme of “Brand Sustainability- presenting brands who have sustained over the years, innovating and re-innovating to keep up with the changing times.”

As Apollo Munich is a hard core health insurance company, it tends to focus completely and totally on the health care needs as well as requirements of people at large. Along with this, it also tends to keep a track of the ever changing needs of the masses, and thus keeps on coming up with new and improved health insurance plans, which are capable of looking after the well being of one and all.

It is worth taking note of the fact that all the health insurance plans formulated by Apollo Munich are designed in such as way that they tend to easily fall in line with the medical care needs of an individual. From time to time it keeps on launching plans with new, improved and innovative features as well as benefits. It offers an individual with a wide variety of health insurance plans, which tend to offer comprehensive health care coverage against all sorts of health risks. The plans offered by Apollo Munich Health Insurance are designed in an intelligent manner and they are comprised of exclusive features. In addition to this, they take care of the pocket size of an individual, along with ensuring comprehensive health insurance coverage. Furthermore, they tend to make the best in class medical assistance easily available to masses through its health insurance plans which have an affordable premium amount.

Apollo Munich Health Insurance not just incorporates its innovative thinking in the plans it designs, but it also incorporates it its marketing strategy. It looks out for new innovative ways which are easy to understand by its existing as well as new customers. It tends to have a customer centric approach, which further helps the company to work in a better manner towards achieving the target of ‘customer satisfaction’. This customer driven approach further helps them in thinking from the point of view of a customer. And, every now and then it keeps coming up with marketing campaigns that are exclusive as well as completely unique, and tends to attract much attention in market.

According to its quality policy, “Apollo Munich Health Insurance Company  is committed to deliver high- quality service to its customers through innovative and expert products, integrity in processes and uncomplicated services.” Its main focus is to uncomplicate health insurance for each and every individual across the country. This happens to be the driving force for the company and thus, it keeps on introducing effective themes as well as ideologies. In addition to this, it has successfully been able to make a market for itself by drawing attention of large number of audience. Plus, having served people without any complications has resulted in keeping up with their trust.

Apollo Munich has a dedicated team that diligently works towards ensuring customer satisfaction. Furthermore, it ensures its effective presence in the market by introducing as well as adopting effective marketing strategies. It is worth mentioning that Apollo Munich Health Insurance is on a never ending journey towards improving overall health care conditions for the masses at large.

Apollo Munich – Canara Bank Partnership

After prolonged and extensive discussions, Apollo Munich and Canara Bank have finally decided to work together. The formal tie-up took place on 7^th October, 2013 at a ceremony in Bangalore. Through this partnership, the bank shall be acting as a corporate agent for selling Apollo Munich Health Insurance plans from its more than 4,200 branches. This tie-up is also being called as a bancassurance tie-up. This is because through this tie-up insurance products are being distributed through a bank’s network.

This is the first kind of tie-up since the existence of Apollo Munich Health Insurance. This, in turn, makes this tie-up yet another achievement in the field of insurance as well as in the history of Apollo Munich Health Insurance. In the words of Apollo Munich Health Insurance, CEO, Antony Jacob, “Canara Bank marks the first in what I expect will be an illustrious group of partners we will work with, as we continue our foray into Bancassurance.”  Furthermore, Canara Bank sets a target to earn a fee based income of Rs 100 Crore from this bancassurance partnership in the next one year.

The main reason behind this tie-up is to offer the huge base of esteemed customers of Canara Bank with Apollo Munich Health Insurance products, says Chairman and Managing Director, Canara Bank, R. K. Dubey. Furthermore, Canara Bank customers shall also be offered tailor-made products. In addition to this, the bank has a fee-based income starting with the sales of insurance policies for a sum of Rs 15 Crore.

Yet another point that should be taken into account is that, both parties, Apollo Munich Health Insurance and Canara Bank, shall be working collectively under the Corporate Agency model. Furthermore, it is worth noting the fact that Apollo Munich is diligently working towards developing and designing exclusive products for Canara Bank customers. However, it has been told that these products are still in the pipeline and are progressing at every stage. In addition to this, the teams working on the development of these products are tied up and busy in hiring and training new staff members. It is these staff members, who would be providing the much needed assistance for these products later on.

The CEO of Apollo Munich Health Insurance, Antony Jacob takes pride in stating that, "Apollo Munich is committed towards working with the bank in order to ensure excellent training, product support and smooth operational processes, so that the customers can enjoy an uncomplicated health insurance products and services". It has also been revealed that to ensure absolute success of this affiliation, state-of-the-art technology is being installed. Thus, it can be said that every effort is being made in order to make this tie-up a successful one.

Apollo Munich Health Insurance is a joint venture between The Apollo Hospitals Group and Munich Health. Where on one hand, Apollo Hospitals Group is a sign of quality healthcare in the Indian subcontinent and on the other, Munich Health, along with being a company of the Munich Re Group; it is also a world leader in health insurance. This joint venture has brought together an extensive understanding of healthcare domain and strong brand equity combined with Munich Health’s technical expertise, which together offer a sound base for Apollo Munich Health Insurance.

One should be known to the fact that Apollo Munich Health Insurance operates as a standalone health insurer offering innovative Health, Travel as well as Accident insurance solutions all over India. It is a well-known brand in the field of health insurance. The policies offered by Apollo Munich are simple and easy to understand. Apollo Munich Health Insurance understands that it is essential to be aware about the terms and conditions of an insurance policy before any individual purchases it.

It is important that an individual is aware about the benefits, inclusions, exclusions and the terms and conditions of any given insurance policy before purchasing it. This, in turn helps an individual in analyzing the policy features and later on deciding if it is suitable for him or her. One should take note of the fact that it is utmost important that an individual should purchase only that insurance plan which is best suited with one’s lifestyle. Knowing a health insurance policy inside-out helps an individual in reaping maximum benefits from it.

From the advent of Apollo Munich Health Insurance, it has been constantly working towards its mission to keep on introducing innovative health insurance and wellness solutions that meet customer needs, as well as aiming to build the organization on the principles of transparency, trust and integrity. In addition to this, its mission is also to create opportunities for its employees, so that they are able to learn as well as grow in an enjoyable work culture.

Apollo Munich Health Insurance offers the masses with such insurance plans that have an affordable premium. And, understanding that medical care costs are soaring up high, it does not burden its buyers with things like claim-based loading, co-payment or sub-limit. For Canara Bank Customers, Apollo Munich offers two of its flagship products. One is Easy Health and the other is Optima Restore. Both these insurance plans provide an individual with benefits that offer the much needed assistance in times of unforeseen medical emergency.

Apollo Munich has been offering individuals with comprehensive health insurance at an affordable premium so that every individual can avail best of medical assistance without any hassles.

Awarded a Silver in the Digiratti 2012 List

Apollo Munich shines out once again with a Silver in the Digiratti 2012 List by Paul Writer for Marketing Campaign of Optima Restore- an Unbelievable Plan.

Optima Restore that was introduced as an Unbelievable product came in as a first of its kind plan in Indian Health Insurance market. Apollo Munich has brought unique healthcare benefits to serve people with better services through this product. Taking into consideration the uniqueness of this product, it was awarded Silver in the Digiratti List in 2012.

The Digiratti List by Paul Writer honors those campaigns that are benchmarks for Connected Marketing. This List aims to recognize the team that has created unique customer communities and used innovative social media, video, mobile and digital technology to increase marketing impact. Placing itself in this list, Optima Restore has proved itself to be one of the most
innovative products launched in health insurance arena.

Introducing the product under the unique concept of ‘Unbelievable’, Apollo Munich grabbed the attention of many. After years of research and analysis, it came with this concept that gave health insurance a new perspective. Apollo Munich won this Silver Award for its marketing theme 'Unbelievable' for memorability and retention - featuring hard-to-imagine acts performed
by people from different parts of the world and for turning the company website upside down before the launch to create a buzz to draw trade and customers to the website for more information. This unusual concept successfully gained attention of majority of people.

Beginning its journey as a pure health insurance company, Apollo Munich promised to serve people with trusted services. It aimed at reducing the gap between high going medical care cost and people’s pocket. With an aim to make healthcare affordable, Apollo Munich working with a team of experts ensures best results for healthy future of all.

Coming up with innovative products, it has served people with policies that come with a promise unique and comprehensive coverage. Since the year of inception 2007, Apollo Munich has come a long way with launch of several new products. Presently it has immense variety to offer.

Optima Restore is the most innovative product launched by the company. It has given access to unique medical insurance benefits without any extra charge. Its ‘Restore’ and ‘Multiplier’ benefit has introduced first of its kind benefit in health insurance sector. They make health insurance beneficial and convenient for the insured. Due to such innovative features and benefits, the plan became the choice of millions of people soon after its launch. Framed in sum insured options
ranging from 3 lakhs to 15 lakhs, the plan can be purchased as both individual and family health plan.

With the help of survey, it kept an eye over the changing healthcare needs of people all around. Thereby, keeping the focus on needs of people it has come up with this innovative product. Optima Restore offers the opportunity to people to enjoy first of its kind benefit at reasonable insurance premium.

Considering the uniqueness and the Unbelievable concept in mind, Apollo Munich came with unique marketing strategy of the product. Its promotional videos are equally innovative adhering to the campaign. They bring alive the concept of being unbelievable and something unique. Knitting around this new concept, this campaign made its unique identity in Indian
Health Insurance sector.

Having won several awards, it has brought recognition of being innovative for Apollo Munich. Based on consistent efforts and hard work, this plan holds a place in Digiratti list. It recognizes Apollo Munich’s relentless efforts to uncomplicate health insurance for the citizens of India continue to bring us deserved recognition.

Great Place to Work 2012

Once again, the year 2012 brings recognition of best place to work for Apollo Munich Health Insurance. In a survey conducted by Great Place to Work Institute, Apollo Munich was ranked 37the Great Place to Work in the category of companies with up to 1000 employees. In this survey, Great Place to Work Institute studied over 533 organizations in India that participated in the annual survey.

This award has brought the recognition of one of the best places Indian Insurance industry to work with. Apollo Munich not merely uncomplicated health insurance for its customers but also ensures a healthy work environment for its employees. It understands and acknowledges the hard and the commitment shown by its employees. To further encourage them, Apollo Munich ensures the relationship of trust with its employees. Keeping the focus on achieving good results on work front, Apollo Munich has never lacked in its responsibilities towards the employees. Regular events, mailer, certification and other such customer engaging activities, keeps the spark going. It encourages employee participation in all such activities that results in personal growth along with the professional.

Apollo Munich has received several such awards. It has come up with numerous innovative healthcare products that have received good response in India health insurance market. This has brought several such accolades for the company. In its mission of providing outstanding services to customers, Apollo Munich  Health also uncomplicated the journey for employees. Working in a healthy and enjoyable environment, it ensures employee satisfaction.

Time and again, such surveys have brought awards for Apollo Munich. It has been the proof of the company working in the right direction. Keeping up with work ethics and values, the company believes in celebrating  and working towards the aim of better results every year. It always acknowledges the employee efforts. Taking up with the dedication and the efforts of employees, today Apollo Munich has lot to offer. Beginning with a plan like Easy Health, today it has a long list of comprehensive healthcare plans that can fulfill the needs of customers.

On this occasion of receiving the honor, Antony Jacob- the CEO of Apollo Munich expresses his delight on this recognition. He was pleased to announce the company’s achievement of being rated amongst the top 50 companies to work for in 2012 edition. He also acknowledged the dedication and valuable contribution of employees that took the journey so far. With a higher aim to unveil several such milestones, Apollo Munich will continue giving its best towards the betterment of customers as well as employees.

Driven by the vision ‘to be a trusted leader in the health insurance sector by providing innovative solutions to the citizens of India’, Apollo Munich works to improve the healthcare conditions all over the country. This has lead to it coming up with several innovative ideas formulated in the form of products. Amidst all this, company keeps up with its promise of taking fear out of faces, confusion out of claims, bitter out of medicine, trouble out of treatment and jargon out of words. This has lead to several remarkable outcomes that has highlighted new areas in health insurance sector.

Encouragement and welcoming new ideas and suggestions of employees, Apollo Munich expresses its care for the employees. It further helps people work with dedication and thus put in concentrated efforts. The recent recognition as a Great Place to Work, is a reaffirmation of the robustness of its claim processes and commitment to customers with the promise that if your claim is genuine, we will pay.

Apollo Munich Ranked Second in GI Category for its Presence in Social Media Websites

Apollo Munich Health Insurance was ranked second in GI category for its presence in Social Media websites. It brings recognition for Apollo Munich for the active presence on its social media websites.

Insurance companies use the report ‘Social Media in the Indian Insurance Industry: User Maturity Benchmarking’ to evaluate the overall maturity of their social media usage and benchmark themselves against peers. Fintelekt’s Social Media Leverage Index was calculated for insurance companies’ usage of Facebook, LinkedIn, Twitter and YouTube, based on three important parameters for each channel ‐

·         Presence

·         Frequency and

·         Relevance.

Fintelekt’s research team mined activities of 49 Indian insurance companies on the social media sites Facebook, LinkedIn, Twitter and YouTube. Thereafter, exercising the survey, it came up with the report that positioned Apollo Munich at the second position for its presence on social medical websites.

By making itself available through its social media websites, Apollo Munich allow the users to interact with the company easily. It help develop an easy communication network that enhances the work process for best results. By acquiring this rank in the survey, Apollo Munich has proved its active participation on all its social networking sites.

Beginning its journey in the year 2007, Apollo Munich has come a long way. It has been reaching out to people through all its social media websites. They make people aware of the recent activities that are going around in the company and help get in touch with its products coming. Time and again, it keeps conducting contests and events on its ‘Facebook’ so as to engage the audience for better understanding. Not merely restricting itself to insurance products, the facebook page has been liked by people for providing useful information like health tips and important facts related to that. Moreover, it makes people aware of the its upcoming events or new launches by organizing customer engaging activities like quiz. Also, the users can get answers to their queries instantly by way of facebook interaction. With all such efforts, Apollo Munich social medial group makes sure that it is live and interesting for the users giving them the opportunity to get familiar with all its services.

On the other hand, on ‘Youtube’ the users can take a look at all of its innovative and intelligently devised videos. They help get idea about its ideologies, thought process and what the insurer aims at. These interesting videos allow easy understanding of its services and products. Thereafter, giving a genuine idea about its products and benefits. However, ‘LinkedIn’ allow customers to know all about the company. People can lay hands on the product details and develop proper understanding of them. It will help know about the products that has been launched by the insurer till date. Accessing the ‘Twitter’ link, one can get latest updates about the company events and participate in quiz for better understanding.

In this way, Apollo Munich Health Insurance keeps its presence active through its social media links. Working upon it with tuned in creative channels and complete dedication, it has travelled the journey till date with good response. Further, keeping the flow going, Apollo Munich strive to undertake new endeavors to make it more interesting and live for people.

Maintaining such customer engaging social networking sites, Apollo Munich steps towards its objective of ‘Let’s Uncomplicate’. Working through the channel of social media it makes itself readily accessible for masses. Having claimed the 2nd position in GI category for its presence in social media websites, the company shines out with its effective working and creative thinking.

Follow Apollo Munich on social networking sites.

Facebook: here

Twitter: here

Optima Senior New Health Insurance Plan

Senior citizens need not worry if they are still uncovered of a health insurance policy. A provision like senior health insurance offers a health security to our elders. If your parents or grandparent are not covered under any medical insurance cover, now you can get them covered under a senior medical insurance cover.

It is a tool that comes for the rescue of healthcare difficulties that people face while in their old age. Optima Senior is a recently launched plan by Apollo Munich Health Insurance Company. The plan is designed exclusively for people of age 61 years or above. Offering comprehensive coverage to the person, the policy is destined to issue best health insurance coverage to the policy buyer. With no hidden clauses or unpleasant surprises, the plan is easy to understand and makes the understanding uncomplicated.

While thinking of health insurance, several related thoughts comes in mind. People look for a plan that can ensure complete healthcare protection at the expense of a reasonable premium amount. The needs also differ from individual to individual. On the basis of age, pre-exiting illness and affordability limit, people choose a medical cover for them. Hence, they land up with a plan that can suit their specific needs. In order to take care of all kind of healthcare needs of people, health insurance providers have emerged with numerous innovative healthcare products. They make medical insurance suitable and feasible for all.

In this journey of making healthcare easy and with an aim to provide a healthy future to all, Apollo Munich makes genuine efforts. Having introduced several unique healthcare policies it has made a great contribution in Indian Health Insurance Market. Optima Senior is yet another attempt to live up to its promise of taking good care people’s well being.

Health insurance plan give you the option to choose a higher insurance cover up to 5 lakhs. Along with this, it is available for cashless treatment providing you access to around 4000 network hospitals in over 800 cities. The policy weaves along other benefits like

• Non cumulative bonus of 5% on renewal premium after every claim free year
• Provision of free second opinion from medical panel while seeking critical illness coverage
• Lifelong renewal to allow coverage for whole life
• Coverage for domiciliary treatment
• No maximum entry age
• Coverage for 140 day-care procedures
• Family discount of 5% on coverage of both self and spouse
• An additional discount of 7.5% on premium for opting the policy for 2 years

Inclusive of the listed benefits, the plan is ready to cover the person with comprehensive coverage. With the cover option of 2 lakhs, 3 lakhs and 5 lakhs for period of 1 or 2 years, the plan is affordable for all. It enable the individual to choose a plan that can fit into the budget frame without any burden.

To assist people to acquire the coverage and obtain proper understanding of the plan, the plan also provide an easy guide. In clear and simple steps it explains the procedure to buy the plan. At affordable rates, every individual can secure the life of his/ her elders. It will give them a sense of security in their old age. Under the coverage of such a health cover with amazing features and benefits, best medical care is no more a problem.

So, get your parents or grandparents insured with medical insurance coverage and help them avail quality healthcare without any compromise even in the later years of life. Make this wise investment and plan for a secured future.