Awarded a Silver in the Digiratti 2012 List

Apollo Munich shines out once again with a Silver in the Digiratti 2012 List by Paul Writer for Marketing Campaign of Optima Restore- an Unbelievable Plan.

Optima Restore that was introduced as an Unbelievable product came in as a first of its kind plan in Indian Health Insurance market. Apollo Munich has brought unique healthcare benefits to serve people with better services through this product. Taking into consideration the uniqueness of this product, it was awarded Silver in the Digiratti List in 2012.

The Digiratti List by Paul Writer honors those campaigns that are benchmarks for Connected Marketing. This List aims to recognize the team that has created unique customer communities and used innovative social media, video, mobile and digital technology to increase marketing impact. Placing itself in this list, Optima Restore has proved itself to be one of the most
innovative products launched in health insurance arena.

Introducing the product under the unique concept of ‘Unbelievable’, Apollo Munich grabbed the attention of many. After years of research and analysis, it came with this concept that gave health insurance a new perspective. Apollo Munich won this Silver Award for its marketing theme 'Unbelievable' for memorability and retention - featuring hard-to-imagine acts performed
by people from different parts of the world and for turning the company website upside down before the launch to create a buzz to draw trade and customers to the website for more information. This unusual concept successfully gained attention of majority of people.

Beginning its journey as a pure health insurance company, Apollo Munich promised to serve people with trusted services. It aimed at reducing the gap between high going medical care cost and people’s pocket. With an aim to make healthcare affordable, Apollo Munich working with a team of experts ensures best results for healthy future of all.

Coming up with innovative products, it has served people with policies that come with a promise unique and comprehensive coverage. Since the year of inception 2007, Apollo Munich has come a long way with launch of several new products. Presently it has immense variety to offer.

Optima Restore is the most innovative product launched by the company. It has given access to unique medical insurance benefits without any extra charge. Its ‘Restore’ and ‘Multiplier’ benefit has introduced first of its kind benefit in health insurance sector. They make health insurance beneficial and convenient for the insured. Due to such innovative features and benefits, the plan became the choice of millions of people soon after its launch. Framed in sum insured options
ranging from 3 lakhs to 15 lakhs, the plan can be purchased as both individual and family health plan.

With the help of survey, it kept an eye over the changing healthcare needs of people all around. Thereby, keeping the focus on needs of people it has come up with this innovative product. Optima Restore offers the opportunity to people to enjoy first of its kind benefit at reasonable insurance premium.

Considering the uniqueness and the Unbelievable concept in mind, Apollo Munich came with unique marketing strategy of the product. Its promotional videos are equally innovative adhering to the campaign. They bring alive the concept of being unbelievable and something unique. Knitting around this new concept, this campaign made its unique identity in Indian
Health Insurance sector.

Having won several awards, it has brought recognition of being innovative for Apollo Munich. Based on consistent efforts and hard work, this plan holds a place in Digiratti list. It recognizes Apollo Munich’s relentless efforts to uncomplicate health insurance for the citizens of India continue to bring us deserved recognition.

Great Place to Work 2012

Once again, the year 2012 brings recognition of best place to work for Apollo Munich Health Insurance. In a survey conducted by Great Place to Work Institute, Apollo Munich was ranked 37the Great Place to Work in the category of companies with up to 1000 employees. In this survey, Great Place to Work Institute studied over 533 organizations in India that participated in the annual survey.

This award has brought the recognition of one of the best places Indian Insurance industry to work with. Apollo Munich not merely uncomplicated health insurance for its customers but also ensures a healthy work environment for its employees. It understands and acknowledges the hard and the commitment shown by its employees. To further encourage them, Apollo Munich ensures the relationship of trust with its employees. Keeping the focus on achieving good results on work front, Apollo Munich has never lacked in its responsibilities towards the employees. Regular events, mailer, certification and other such customer engaging activities, keeps the spark going. It encourages employee participation in all such activities that results in personal growth along with the professional.

Apollo Munich has received several such awards. It has come up with numerous innovative healthcare products that have received good response in India health insurance market. This has brought several such accolades for the company. In its mission of providing outstanding services to customers, Apollo Munich  Health also uncomplicated the journey for employees. Working in a healthy and enjoyable environment, it ensures employee satisfaction.

Time and again, such surveys have brought awards for Apollo Munich. It has been the proof of the company working in the right direction. Keeping up with work ethics and values, the company believes in celebrating  and working towards the aim of better results every year. It always acknowledges the employee efforts. Taking up with the dedication and the efforts of employees, today Apollo Munich has lot to offer. Beginning with a plan like Easy Health, today it has a long list of comprehensive healthcare plans that can fulfill the needs of customers.

On this occasion of receiving the honor, Antony Jacob- the CEO of Apollo Munich expresses his delight on this recognition. He was pleased to announce the company’s achievement of being rated amongst the top 50 companies to work for in 2012 edition. He also acknowledged the dedication and valuable contribution of employees that took the journey so far. With a higher aim to unveil several such milestones, Apollo Munich will continue giving its best towards the betterment of customers as well as employees.

Driven by the vision ‘to be a trusted leader in the health insurance sector by providing innovative solutions to the citizens of India’, Apollo Munich works to improve the healthcare conditions all over the country. This has lead to it coming up with several innovative ideas formulated in the form of products. Amidst all this, company keeps up with its promise of taking fear out of faces, confusion out of claims, bitter out of medicine, trouble out of treatment and jargon out of words. This has lead to several remarkable outcomes that has highlighted new areas in health insurance sector.

Encouragement and welcoming new ideas and suggestions of employees, Apollo Munich expresses its care for the employees. It further helps people work with dedication and thus put in concentrated efforts. The recent recognition as a Great Place to Work, is a reaffirmation of the robustness of its claim processes and commitment to customers with the promise that if your claim is genuine, we will pay.

Apollo Munich Ranked Second in GI Category for its Presence in Social Media Websites

Apollo Munich Health Insurance was ranked second in GI category for its presence in Social Media websites. It brings recognition for Apollo Munich for the active presence on its social media websites.

Insurance companies use the report ‘Social Media in the Indian Insurance Industry: User Maturity Benchmarking’ to evaluate the overall maturity of their social media usage and benchmark themselves against peers. Fintelekt’s Social Media Leverage Index was calculated for insurance companies’ usage of Facebook, LinkedIn, Twitter and YouTube, based on three important parameters for each channel ‐

·         Presence

·         Frequency and

·         Relevance.

Fintelekt’s research team mined activities of 49 Indian insurance companies on the social media sites Facebook, LinkedIn, Twitter and YouTube. Thereafter, exercising the survey, it came up with the report that positioned Apollo Munich at the second position for its presence on social medical websites.

By making itself available through its social media websites, Apollo Munich allow the users to interact with the company easily. It help develop an easy communication network that enhances the work process for best results. By acquiring this rank in the survey, Apollo Munich has proved its active participation on all its social networking sites.

Beginning its journey in the year 2007, Apollo Munich has come a long way. It has been reaching out to people through all its social media websites. They make people aware of the recent activities that are going around in the company and help get in touch with its products coming. Time and again, it keeps conducting contests and events on its ‘Facebook’ so as to engage the audience for better understanding. Not merely restricting itself to insurance products, the facebook page has been liked by people for providing useful information like health tips and important facts related to that. Moreover, it makes people aware of the its upcoming events or new launches by organizing customer engaging activities like quiz. Also, the users can get answers to their queries instantly by way of facebook interaction. With all such efforts, Apollo Munich social medial group makes sure that it is live and interesting for the users giving them the opportunity to get familiar with all its services.

On the other hand, on ‘Youtube’ the users can take a look at all of its innovative and intelligently devised videos. They help get idea about its ideologies, thought process and what the insurer aims at. These interesting videos allow easy understanding of its services and products. Thereafter, giving a genuine idea about its products and benefits. However, ‘LinkedIn’ allow customers to know all about the company. People can lay hands on the product details and develop proper understanding of them. It will help know about the products that has been launched by the insurer till date. Accessing the ‘Twitter’ link, one can get latest updates about the company events and participate in quiz for better understanding.

In this way, Apollo Munich Health Insurance keeps its presence active through its social media links. Working upon it with tuned in creative channels and complete dedication, it has travelled the journey till date with good response. Further, keeping the flow going, Apollo Munich strive to undertake new endeavors to make it more interesting and live for people.

Maintaining such customer engaging social networking sites, Apollo Munich steps towards its objective of ‘Let’s Uncomplicate’. Working through the channel of social media it makes itself readily accessible for masses. Having claimed the 2nd position in GI category for its presence in social media websites, the company shines out with its effective working and creative thinking.

Follow Apollo Munich on social networking sites.

Facebook: here

Twitter: here

Innovation Award for Optima Restore

In the present date, health insurance has several forms. Innumerable health plans are available to provide health security to people at large. Comprised of different beneficial provisions and varied features, plans are ready to serve people as per the need. Variety of health insurance plans have been formulated to give coverage against varied health risks.

In health insurance policy, every individual will have specific requirements. According to the personal health status and specific healthcare needs, one can select the plan that can meet all such needs. While searching for a medical insurance plan, every buyer would want to get hold of a comprehensive health cover. People want to buy a plan that can serve him/ her with unique healthcare coverage. To fulfill this need of people, health insurance companies have come up with innovative health insurance products. They aim at giving buyers the option of plans that can look after their healthcare needs at affordable cost but at the same time offers innovative healthcare coverage.

There is no lack of variety of health insurance products. They are ready to serve people with innovative healthcare coverage. To give an example, Optima Restore would be the most appropriate option. It is a plan that builds upon the concept of Unbelievable launched by Apollo Munich Health Insurance. Adhering to the basic idea, the company has equipped the plan with certain unique features and benefits to offer innovative health insurance coverage to people. Moreover, making the plan available for individual as well as family coverage, Apollo Munich has given best option to enjoy innovative medical care coverage. The plan is inclusive of first of its kind benefits, which has made it won appreciation and applause in the form of
‘Innovation of the Year’ award at the Asia Insurance Industry Awards
Innovation Award by Finnoviti in the Insurance Sector for an unbelievable product
India Insurance Awards for Best Product Innovation Award category

This has brought in  light, the unique coverage that the product offers. In addition to the basic coverage features, Optima Restore is inclusive of unique insurance benefits like Restore Benefit and Multiplier Benefit. Unlike many other insurance policies, this plan serves you with complete healthcare coverage along with innovative benefits.

Insurance premium is yet another major concern for all policy buyers. Everyone look for a plan that can that can fit into his/ her pocket easily without disturbing the family budget. Individual wants to buy a plan that can offer maximum coverage at little cost. Even in this regard, Optima Restore fulfills the need. At reasonable premium cost, the policy entitles the insured to the wide ranging benefits for lifetime. Getting the plan renewed for whole life secures you whole life to use the policy as and when required.

Having launched this plan, Apollo Munich makes insurance coverage easy and beneficial for all. With this product, the insurer actually brings innovative healthcare coverage well in reach for all. A plan being flexible enough, is available for people of all income groups. Without any extra charge or additional loading, Optima Restore allow the insured to unique healthcare coverage. Once insured, you can enjoy innovative health insurance benefits without any hassle. With a promise of quality coverage and best- in class services, Apollo Munich releases you from all healthcare worries through this plan.

It is better to get right insurance coverage than to sit and wait for any health disorder or illness to come. When such innovative medical insurance products are available, you can easily avail best healthcare services devoid of any complication or compromise in quality of treatment.

Optima Senior New Health Insurance Plan

Senior citizens need not worry if they are still uncovered of a health insurance policy. A provision like senior health insurance offers a health security to our elders. If your parents or grandparent are not covered under any medical insurance cover, now you can get them covered under a senior medical insurance cover.

It is a tool that comes for the rescue of healthcare difficulties that people face while in their old age. Optima Senior is a recently launched plan by Apollo Munich Health Insurance Company. The plan is designed exclusively for people of age 61 years or above. Offering comprehensive coverage to the person, the policy is destined to issue best health insurance coverage to the policy buyer. With no hidden clauses or unpleasant surprises, the plan is easy to understand and makes the understanding uncomplicated.

While thinking of health insurance, several related thoughts comes in mind. People look for a plan that can ensure complete healthcare protection at the expense of a reasonable premium amount. The needs also differ from individual to individual. On the basis of age, pre-exiting illness and affordability limit, people choose a medical cover for them. Hence, they land up with a plan that can suit their specific needs. In order to take care of all kind of healthcare needs of people, health insurance providers have emerged with numerous innovative healthcare products. They make medical insurance suitable and feasible for all.

In this journey of making healthcare easy and with an aim to provide a healthy future to all, Apollo Munich makes genuine efforts. Having introduced several unique healthcare policies it has made a great contribution in Indian Health Insurance Market. Optima Senior is yet another attempt to live up to its promise of taking good care people’s well being.

Health insurance plan give you the option to choose a higher insurance cover up to 5 lakhs. Along with this, it is available for cashless treatment providing you access to around 4000 network hospitals in over 800 cities. The policy weaves along other benefits like

• Non cumulative bonus of 5% on renewal premium after every claim free year
• Provision of free second opinion from medical panel while seeking critical illness coverage
• Lifelong renewal to allow coverage for whole life
• Coverage for domiciliary treatment
• No maximum entry age
• Coverage for 140 day-care procedures
• Family discount of 5% on coverage of both self and spouse
• An additional discount of 7.5% on premium for opting the policy for 2 years

Inclusive of the listed benefits, the plan is ready to cover the person with comprehensive coverage. With the cover option of 2 lakhs, 3 lakhs and 5 lakhs for period of 1 or 2 years, the plan is affordable for all. It enable the individual to choose a plan that can fit into the budget frame without any burden.

To assist people to acquire the coverage and obtain proper understanding of the plan, the plan also provide an easy guide. In clear and simple steps it explains the procedure to buy the plan. At affordable rates, every individual can secure the life of his/ her elders. It will give them a sense of security in their old age. Under the coverage of such a health cover with amazing features and benefits, best medical care is no more a problem.

So, get your parents or grandparents insured with medical insurance coverage and help them avail quality healthcare without any compromise even in the later years of life. Make this wise investment and plan for a secured future.